Best Burger:
Improved by us, perfected by you.

Our guests have rituals with our core menu. These menu items are comfort food that fans grew up with. Because Best Burger is all about consistently delivering higher quality burgers to our guests, we took this opportunity to celebrate our fans and their rituals with their favorite McDonald’s food. Although we have improved how we prepare our famous burgers, in the end, the fans make them perfect through their unique rituals.

This authentic way of celebrating our core menu, tapping into relatable fan truths, is a new communication platform that we will keep using for our core menu in 2022, reminding people of what is so special about our brand.